Shopsafe
Reimagining crowd safety in high-traffic public spaces through a mobile-first mall management system focused on safety, clarity, and reduced user anxiety via real-time insights.
Client:
Capgemini
Duration:
4 months
.
My Role
Led research synthesis, user flows, information architecture, and end-to-end visual design for the visitor experience, while collaborating on system-level thinking for admins and store staff.
Skills
User research Service design, Information architecture Interaction design Mobile UX
Tools
Figma Illustrator Miro
Overview
ShopSafe is a concept mobile solution designed during Adobe Creative Jam (Capgemini) to address crowd management challenges in malls during COVID-19. The project focused on enabling safe, regulated access to closed shopping complexes by aligning with Maharashtra government guidelines.
Using secondary research and crowd-management principles, we designed a mobile-first ecosystem for visitors, store staff, and mall administrators.
The solution leverages AI, IoT, and AR concepts to manage real-time occupancy, streamline communication, and reduce anxiety for users planning essential visits.
Pain Points
Anxiety and lack of trust while stepping out during COVID
Unclear crowd density and store availability
Information overload and inconsistent guidelines across sources
Inefficient movement and time spent inside malls
User Goals
Plan visits with clarity and confidence
Minimize time spent in crowded spaces
Ensure personal safety while accessing essentials and leisure
Receive reliable, real-time information
Research
Research was conducted using secondary sources including academic papers, industry reports, and articles on crowd management and pandemic safety. Insights focused on user anxiety, trust in information, crowd behavior, and effective communication strategies during high-risk situations. These findings informed user personas, key pain points, and feature prioritization.
Conclusion
ShopSafe demonstrates how thoughtful UX can reduce anxiety and improve safety in complex, high-pressure environments. By combining clear information, real-time visibility, and human-centered design, the solution balances regulatory compliance with user confidence showcasing my ability to translate ambiguous constraints into scalable, user-focused systems
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